In the old days new sports gambling sites would simply just
start aggressive Pay Per Click campaigns. But with today’s Internet, the search
engines no longer allow gambling sites to advertise and that includes a ban on
search engine PPC. Removing this type of advertising forced the online gambling
providers to come up with other ways of increasing their popularity.
There are a number of strategies you can try in order to
attract potential members to your sports betting sites.
1. Optimize
your site for higher ranking in the organic searches. This is a tough one
seeing as the competition is very steep. Don’t use questionable tactics, just
be honest with your SEO and optimize the pages for the content that is actually
on each page.
2. Generate
topical content well in advance of the sporting event that you would like to
promote. Generally speaking, search engines can take 3 to 12 weeks to find new
pages so unless you are really up on how to get the pages indexed quicker, give
new pages plenty of time to be discovered by the search engines.
3. Allow
other sites to use your topical content in exchange for a text link back to
your site. Doing this allows you to gain extremely valuable one way text links
that will help to increase your link popularity. Just make sure you choose the
text for that link carefully and the site posting your article maintains credit
to you as the writer.
4. Post
articles from other sites. Make sure that the article you post on your site is
full of keyword rich text and optimize the page that contains that article for
the contents of that article. When done properly this can greatly improve your
chances of being found in a search engine for that articles topic.
5. Add a
Forum to your site and create categories that promote the events that your site
specializes in. For instance, if your site is based out of Europe you might
want to make a bunch of categories based on Soccer such as Soccer Injuries,
Soccer Trades & Rumors etc. Doing this will generate keyword-rich topical
pages that eventually will be indexed by the search engines. The more active
you’re Forum, the greater the chance of creating countless pages that the
search engines will love.
6. Join
forums on other sites and actively contribute to them. You see when posting to
other forums your signature is added to the bottom of your post. In your
signature you have an opportunity to place some text that could be used to
promote your site. Also, some forums will allow you to place text links within
the signature. Be respectful and do not stuff the signature with too many text
links.
7. Add your
site to as many directories as you can. Some directories can take a long time
for inclusion, the DMOZ for instance, so you should apply to them as quickly as
you can after launching your new sports betting site.
8. Reciprocating
links can be helpful as long as you carefully search out potential linking
partners. Make sure that the sites you are linking to are quality sites that
you yourself would actually spend time on. A good rule of thumb is this – if
you would bookmark the site others would probably bookmark it as well and
therefore, the site would be a good site to trade links with.
9. Offer
affiliate programs to other webmasters. If you offer affiliate programs make
sure that you actually pay your affiliates in a timely manner. You would be
surprised at how many sites actually don’t treat their affiliates very well.
Treat the affiliates like the limited partners that they are and that level of
respect will more than likely result in your banners and text links gaining
better placement on the affiliate’s websites.
10. Purchase
banner space on sports related websites. This can be an expensive proposition
so you really need to take care in selecting the sites you want to buy banner
space on. Don’t base your decision on Alexa ratings alone as these can easily
be skewed. Also be wary of sites stating Hits and Impressions as their
verification on traffic. The best stat to base you purchase on is monthly
unique visitors and don’t take their word for it, use an independent third
party tracker for unbiased results.
Just like everything else in life there are no guarantees
but if you adopt some or all of the above mentioned marketing strategies, your
site should see improvements over a short period of time.
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